{"id":2873,"date":"2021-05-20T11:18:00","date_gmt":"2021-05-20T09:18:00","guid":{"rendered":"https:\/\/www.augias.fr\/?p=2873"},"modified":"2021-12-14T18:39:38","modified_gmt":"2021-12-14T17:39:38","slug":"silver-economie-quand-les-seniors-ont-aussi-leur-futur","status":"publish","type":"post","link":"https:\/\/www.augias.eu\/fr\/silver-economie-quand-les-seniors-ont-aussi-leur-futur\/","title":{"rendered":"Silver \u00e9conomie : quand les s\u00e9niors ont aussi leur futur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2873\" class=\"elementor elementor-2873\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8783ee2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8783ee2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7655ae\" data-id=\"c7655ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ff0125 elementor-widget elementor-widget-text-editor\" data-id=\"2ff0125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La silver \u00e9conomie, \u00e7a vous parle ? On ne va pas parler d\u2019argent (quoique \u2026) mais de couleur de cheveux ! Et oui : la silver \u00e9conomie, ou \u00e9conomie des seniors, repr\u00e9sente l\u2019ensemble des activit\u00e9s, march\u00e9s et enjeux \u00e9conomiques li\u00e9s aux publics de plus de 60 ans. Cette notion appara\u00eet au d\u00e9but des ann\u00e9es 2000, quand on r\u00e9alise que la g\u00e9n\u00e9ration \u201cBaby-boom\u201d arrive en trombe \u00e0 la retraite. \u00c0 l\u2019heure du Papy-boom, enjeux multiples et \u00e9conomie enti\u00e8re gravitent autour d\u2019une cible aux besoins sp\u00e9cifiques. D\u00e9couvrez la silver \u00e9conomie et les solutions adapt\u00e9es avec Augias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed9eb80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed9eb80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5379fee\" data-id=\"5379fee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88ac062 elementor-widget elementor-widget-heading\" data-id=\"88ac062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des Boomers devenant Zoomers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f91a83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f91a83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-384c4e8\" data-id=\"384c4e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9755ce elementor-widget elementor-widget-heading\" data-id=\"b9755ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Quel est le profil du s\u00e9nior aujourd\u2019hui ?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a3961 elementor-widget elementor-widget-text-editor\" data-id=\"50a3961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c2ge et taux d\u2019\u00e9pargne croient ensemble. La silver \u00e9conomie na\u00eet de ce constat : les personnes issues du Baby-boom pr\u00e9sentent une solvabilit\u00e9 au plus haut. Elle est en pleine expansion, car les Boomers arrivent petit \u00e0 petit sur une p\u00e9riode de retraite.<\/p><p>Mais avec l\u2019\u00e9volution de la m\u00e9decine, nous vivons plus longtemps sur presque tous les continents. L\u2019\u00e2ge de la retraite, quant \u00e0 lui, ne se calque pas \u00e0 l\u2019esp\u00e9rance de vie moyenne (81 ans en 2013 et 86 ans d\u2019ici 2050). D\u2019o\u00f9 le retranchement d\u2019une partie de la population dans une fourchette d\u2019\u00e2ge sp\u00e9cifique : le Papy-boom.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8328ad9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8328ad9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-376263b\" data-id=\"376263b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62ae58b elementor-widget elementor-widget-heading\" data-id=\"62ae58b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Vers une g\u00e9rontocroissance en France ?\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f37b7 elementor-widget elementor-widget-text-editor\" data-id=\"45f37b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon l\u2019INSEE, 13 millions de \u201c65 ans ou plus\u201d en 2018, c\u2019est une pr\u00e9vision \u00e0 un quart de la population pour 2050. Les zones pl\u00e9biscit\u00e9es par cette tranche d\u2019\u00e2ge : Occitanie et Hauts-de-France. Le ratio actifs\/retrait\u00e9s passe de 28 % en 2013 \u00e0 46 % attendus en 2050.<br \/>\u00a0Pour d\u00e9crire la cible de la g\u00e9n\u00e9ration senior, sont \u00e9tudi\u00e9s leur \u00e9tat de sant\u00e9, leur \u00e9tat de d\u00e9pendance et sa prise en charge ainsi que leurs revenus estim\u00e9s. Une personne \u00e2g\u00e9e en France aujourd\u2019hui est \u00e0 une extr\u00e9mit\u00e9 d\u2019un march\u00e9 de masse : tr\u00e8s riche, ou tr\u00e8s pauvre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b56f7b4\" data-id=\"b56f7b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cde5e44 elementor-widget elementor-widget-image\" data-id=\"cde5e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"469\" height=\"390\" src=\"https:\/\/www.augias.eu\/fr\/wp-content\/uploads\/2021\/05\/Figure_1.png\" class=\"attachment-full size-full wp-image-2887\" alt=\"\" srcset=\"https:\/\/www.augias.eu\/fr\/wp-content\/uploads\/2021\/05\/Figure_1.png 469w, https:\/\/www.augias.eu\/fr\/wp-content\/uploads\/2021\/05\/Figure_1-300x249.png 300w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3cc9c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3cc9c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-153682e\" data-id=\"153682e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c47e73 elementor-widget elementor-widget-heading\" data-id=\"4c47e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un secteur en \u00e9volution, objet de convoitises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fb5bc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fb5bc9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb2c5a1\" data-id=\"fb2c5a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2afd23d elementor-widget elementor-widget-heading\" data-id=\"2afd23d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Soutient de l\u2019\u00c9tat et r\u00e9el march\u00e9 tangible\u2026\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c93735 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c93735\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aeb47cb\" data-id=\"aeb47cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7942b75 elementor-widget elementor-widget-text-editor\" data-id=\"7942b75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Soutient de l\u2019\u00c9tat et r\u00e9el march\u00e9 tangible\u2026<\/p><p>D\u00e9but 2000, l\u2019OMS dynamise son projet \u201cville amie des a\u00een\u00e9s\u201d \u00e0 travers des solutions adapt\u00e9es au troisi\u00e8me et quatri\u00e8me \u00e2ge aussi bien en produits qu&rsquo;en service \u00e0 la personne. Dans les ann\u00e9es 2010, les strat\u00e9gies marketing s\u2019axent sur cette manne de consommation. Le gouvernement s\u2019y int\u00e9resse \u00e9galement pour promouvoir l\u2019opportunit\u00e9 qu\u2019est la silver \u00e9conomie et lever ses \u00e9ventuels freins.<\/p><p>En 2013, un contrat de fili\u00e8re est donc admis entre les acteurs puis devant les faits concrets du vieillissement de la population, une loi favorisant l\u2019adaptation de la soci\u00e9t\u00e9 au vieillissement est vot\u00e9e en 2015.<br \/>\u00a0Aujourd\u2019hui, des acteurs mettent \u00e0 disposition un portail national, SilverEco :la CNAV,<br \/>\u00a0la CCI de France, le Minist\u00e8re de l\u2019\u00c9conomie et des Finances, le Minist\u00e8re des Affaires Sociales et de la Sant\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2295b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2295b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c4e3fa1\" data-id=\"c4e3fa1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0f3a37 elementor-widget elementor-widget-heading\" data-id=\"d0f3a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u2026 attirent des start-ups qui innovent dans l\u2019\u00e9conomie sociale et solidaire<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e77267d elementor-widget elementor-widget-text-editor\" data-id=\"e77267d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les plus de 60 ans ont des ressources, et ils consomment ! Tous les projecteurs des marketeurs, fonds communs et start-upeurs braqu\u00e9s sur eux, ils deviennent le grand objets d\u2019\u00e9tudes de consommation et de prospects.<\/p>\n<p>Selon l\u2019estimation de Serge Gu\u00e9rin, professeur \u00e0 l\u2019INSEEC Paris en 2020 la silver \u00e9conomie repr\u00e9senterait pas loin de 130 milliards d&rsquo;euros en France.<br>&nbsp;1,4 million de professionnels dans l\u2019aide \u00e0 la personne pour 4 millions de m\u00e9nages : en 2022, 2,8 millions de m\u00e9nages viendront s\u2019additionner et le secteur recrutera pr\u00e8s d\u20191 million d\u2019emplois suppl\u00e9mentaires. Augias s\u2019inscrit dans ce paysage comme le r\u00e9f\u00e9rent dans les m\u00e9tiers des services \u00e0 la personne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-251a812\" data-id=\"251a812\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3237c83 elementor-widget elementor-widget-image\" data-id=\"3237c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"422\" src=\"https:\/\/www.augias.eu\/fr\/wp-content\/uploads\/2021\/05\/silver_economie_depenses-tt-width-812-height-428-fill-0-crop-0-bgcolor-eeeeee.png\" class=\"attachment-large size-large wp-image-2896\" alt=\"\" srcset=\"https:\/\/www.augias.eu\/fr\/wp-content\/uploads\/2021\/05\/silver_economie_depenses-tt-width-812-height-428-fill-0-crop-0-bgcolor-eeeeee.png 812w, https:\/\/www.augias.eu\/fr\/wp-content\/uploads\/2021\/05\/silver_economie_depenses-tt-width-812-height-428-fill-0-crop-0-bgcolor-eeeeee-300x158.png 300w, https:\/\/www.augias.eu\/fr\/wp-content\/uploads\/2021\/05\/silver_economie_depenses-tt-width-812-height-428-fill-0-crop-0-bgcolor-eeeeee-768x405.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d82123 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d82123\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7db3611\" data-id=\"7db3611\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5500f46 elementor-widget elementor-widget-text-editor\" data-id=\"5500f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi, la silver \u00e9conomie m\u00eale social et soci\u00e9tal dans tous les secteurs. Avec l\u2019\u00e2ge, les besoins changent ( mobilit\u00e9, nutrition, soins \u00e0 domicile, habitat, autonomie ou encore relation au num\u00e9rique et nouvelles technologies ). Les entreprises se lancent dans ce domaine pour apporter id\u00e9es innovantes comme solutions aux probl\u00e8mes qui nous ont touch\u00e9, nous touchent ou nous toucherons tous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7711d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7711d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa47bb0\" data-id=\"fa47bb0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93989b4 elementor-widget elementor-widget-text-editor\" data-id=\"93989b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SOURCES<\/p><ul><li>https:\/\/www.insee.fr\/fr\/statistiques\/2583754<\/li><li>http:\/\/www.marchedesseniors.com\/silver-economie\/3-fonds-veulent-profiter-du-vieillissement-demographique\/21258<\/li><li>https:\/\/www.silvereco.fr\/mieux-comprendre-les-services-a-la-personne\/3163266<\/li><\/ul><p>PHOTO<\/p><ul><li><a href=\"https:\/\/it.freepik.com\/foto\/musica\"><span style=\"color: #ffffff;\">Photo:rawpixel.com &#8211; it.freepik.com<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La silver \u00e9conomie, \u00e7a vous parle ? On ne va pas parler d\u2019argent (quoique \u2026) mais de couleur de cheveux ! Et oui : la silver \u00e9conomie, ou \u00e9conomie des seniors, repr\u00e9sente l\u2019ensemble des activit\u00e9s, march\u00e9s et enjeux \u00e9conomiques li\u00e9s aux publics de plus de 60 ans. Cette notion appara\u00eet au d\u00e9but des ann\u00e9es 2000, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[18,19,20,22,21,17],"class_list":["post-2873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-boomers","tag-consommation","tag-marche","tag-retraites","tag-seniors","tag-silver-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Silver \u00e9conomie : quand les s\u00e9niors ont aussi leur futur - Augias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.augias.eu\/fr\/silver-economie-quand-les-seniors-ont-aussi-leur-futur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Silver \u00e9conomie : quand les s\u00e9niors ont aussi leur futur - Augias\" \/>\n<meta property=\"og:description\" content=\"La silver \u00e9conomie, \u00e7a vous parle ? 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